How Top Aerospace Executives Set the Vision, Grow Their Business & Develop Talent
Episodes
Thursday Oct 24, 2019
Thursday Oct 24, 2019
It’s vital we start thinking about the company culture – NEVER underestimate its importance. In this 15 minute episode we discuss why and how cultures will make or break companies in 2020.
Great company cultures are built by giving people roles they’re capable of handling. If they don’t succeed, it’s up to us as leaders to give them guidance. - Craig Picken
Takeaways + Tactics
- Identify company culture by monitoring the way employees interact with each other. The way people behave around each other at work says a lot about the overall culture.
- Never underestimate the importance of culture; the customs of our companies make all the difference.
- Our values attract recruits who align with them. If we’re aiming to hire self-sufficient employees, we need to offer an environment that allows them to take full ownership of their tasks.
- The new year is fast approaching, and it’s important we start taking stock of the culture we’re creating in our companies. While it may seem like a minor issue, company culture impacts every part of our businesses: from the way work is completed to the hiring processes. Culture can either make or break our companies. In 2020, let’s strive for the former.
Resources
For more aerospace industry news & commentary: http://northstaresg.com/
To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/.
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
To contact Craig, email craig@northstaresg.com
You can also call him on 910 509 7129
And check out his newly revamped website: http://northstaresg.com
Thursday Oct 17, 2019
Thursday Oct 17, 2019
Everyone has a great story to tell, so tell it!
70% of the buying decision has already been made online and transactional business can be done via online marketing. Strategic buying decisions, however, require sound, professional relationships
Tom Schwab discusses how businesses and people can rise from obscurity to share their message.
Marketing is starting the right conversation with someone that could be an ideal customer.
-Tom Schwab
Takeaways + Tactics
- 70% of the hiring decision is made by what employers see about someone online.
- It’s easy to make a transactional decision based on an online marketing tactic, but hiring a trusted professional requires a relationship.
- Many experts believe the future is vivid audio, not video. Video ages but audio doesn’t. When we listen to audio, we’re just focusing on what the person is saying, not how dated the technology, video quality and style is.
Resources
For more aerospace industry news & commentary: http://northstaresg.com/
To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/.
At the start of the show, we talked about the massive opportunities we have to tell our stories and stand out from the crowd. We also discussed how marketing and our online personas play into the hiring process. Next, we talked about the importance of being defined and focused in your marketing, and the difference between transactions and relationships.
We also discussed;
- Why the future of marketing is vivid audio
- The importance of sharing the good work we do
- The channels we can use to get our message out
Whether we use blogs, podcasts or videos, the barrier to entry to tell our story is extremely low right now, but with that comes a lot of noise and a lot of competition; everyone’s biggest problem is obscurity. In order to stand out, we need to get the marketing tactics right, and understand that in our business, the relationship matters more than the transaction.
Guest Bio
Tom Schwab is the founder and CEO of Interview Valet. Drawing on his engineering, corporate, and ecommerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then, he helps them to turn listeners into customers. To get a free copy of his book, go to https://interviewvalet.com/aerospace/.
Book Mentioned
CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It by Bill Troy
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
Thursday Oct 03, 2019
Thursday Oct 03, 2019
Tyler Rogoway, Editor for “The War Zone” (www.thewarzone.com) is THE expert on the world’s militaries, capabilities and defense programs. In this episode he flawlessly highlights Chinese military expansion, why DOD programs are struggling and how Innovation will need to come to the rescue.
Takeaways + Tactics
China is moving far and fast with incredible technological advancements.
The US Military is stuck in its ways and a lack of Engineering talent may be its Achilles Heel.
To meet the world’s threats the Pentagon and Aerospace Industry will have to significantly change the way they do business with each other
Resources
For more aerospace industry news & commentary: http://northstaresg.com/
To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/.
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
Thursday Sep 26, 2019
Thursday Sep 26, 2019
He’s much more than just “the Black Hawk Down” guy… Mike Durant is also an accomplished entrepreneur, CEO, and business leader who gets results. Learn how he creates a company culture that makes for happier employees and better results.
Takeaways + Tactics
Having the right people on the team makes all the difference. Leaders must ensure they hire the right people for the job. If an employee is the wrong fit, remove them quickly.
Hands-on management is vital. Leaders should be in the trenches with their teams, not in their own, narrow bubbles.
Stick to your values! The glue that holds a company together is the standards leaders put in place.
Resources
For more aerospace industry news & commentary: http://northstaresg.com/
To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/.
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
Thursday Sep 19, 2019
Thursday Sep 19, 2019
Most organizations screen leaders based on their Brainiac intelligence (IQ). What they ignore is the emotional ability to connect, the EQ, which is a vastly more important tool to drive teams forward. What can EQ achieve that IQ cannot?
EQ is all about interacting with people in a strategic way that get things done. Instead of focusing on how smart someone is, we should be more focused on what kind of leader they are, how they communicate and their ability to positively interact with those around them.
A big part of EQ is empathy, understanding the other person and walking in their shoes.
-Craig Picken
Takeaways + Tactics
AI is coming and it will be smart. But it cannot connect with people.
Those who are accountable for the results must have the responsibility and the authority to achieve them.
EQ is the ability to connect with people in a way that helps them and the organization.
Books
Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009, Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
To contact Craig, email craig@northstaresg.com
You can also call him on 910 509 7129
And check out his newly revamped website: http://northstaresg.com
Thursday Sep 12, 2019
Thursday Sep 12, 2019
There are two types of business leaders: Top down leader who dictates tasks that needs to be done and the commander-style leader who sets the strategy and relies on his team to implement it. What style do “A” players work with best?
CEOs who micromanage cannot be effective. -Craig Picken
Takeaways + Tactics
Sometimes getting the best results means giving control to your teams
Hire the right people and let them excel; they will excel and do what’s right
People want to be trusted, not micromanaged.
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
To contact Craig, email craig@northstaresg.com
You can also call him on 910 509 7129
And check out his newly revamped website: http://northstaresg.com
Thursday Aug 29, 2019
Thursday Aug 29, 2019
The first sale that needs to be made is “you.” A key to success is making sure YOU’RE the first and obvious choice for clients.
Founder of the Unstoppable CEO, bestselling author, and podcaster, Steve Gordon, shares how to build a media platform around our expertise.
Takeaways + Tactics
Stop looking for the ‘secret sauce’. There are really no novel ideas. Instead of looking for something completely new, focus on sharing the expert knowledge you’ve acquired over the years.
There is no need to attract a huge audience. Smaller, more focused groups allow you to focus your areas of wisdom more in-depth.
By being omnipresent on media platforms, we can prove that we’re an expert and become the obvious choice for prospective clients.
Resources
For more aerospace industry news & commentary: https://goo.gl/3piJkw.
To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/.
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
Thursday Aug 15, 2019
Thursday Aug 15, 2019
If you think you’re a maverick leader it’s probably time to put on the brakes … your shelf-life may be short.
Every once in a while, companies go through a tornado of sorts, where chaos reigns supreme in the name of change. What are the dangers of disruptive leaders? When is it appropriate to hire or be one and what does it mean for the existing guard?
Takeaways + Tactics
As leaders, we can’t just steamroll everyone. Listen to those you lead, rather than forcing your will.
Mature wisdom and youthful energy both have merits- they should be paired together, not pitted against one another.
Disruptive leaders aren’t always inherently ‘bad’. ‘Tornado boss’, head to companies that need drastic change.
Resources
For more aerospace industry news & commentary: http://northstaresg.com/
To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/.
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
Friday Aug 09, 2019
Friday Aug 09, 2019
Takeaways + Tactics
By creating programs that serve as career pathways for young people, we can introduce them to the value, benefits and longevity of a career in aviation maintenance.
The two main challenges independent service providers have with hiring airplane mechanics are finding people in their markets that meet the requirements, and competing with offers from non-independents like airlines and OEMs.
By offering benefits like tuition and A&P license assistance, flexible hours and a healthy working environment, independent service providers can attract and retain a strong workforce despite not being able to compete dollar-for-dollar with non-independent providers.
Resources
For more aerospace industry news & commentary: http://northstaresg.com/
To learn more about Craig Picken and the NorthStar Group, visit http://northstaresg.com/.
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.
Thursday Aug 01, 2019
Thursday Aug 01, 2019
The rise of digital platforms has changed nearly every industry, from aerospace to banking. How can we continue to thrive as the world gears up for the next industrial revolution? Where are we going wrong? And will our missteps today have a big impact on our businesses in the future? On this episode, best-selling author and podcaster, Michael Gale, shares how we can take our businesses into the digital age.
Takeaways + Tactics
- Pay attention to the world around us. Far too many business leaders are detached from the reality of most people’s lives.
- Commit to change. We need to make sure we’re keeping up to date with developments and shifting strategies as needed.
- Focus on constant growth. We must continue educating ourselves as we grow as individuals and as business owners.
At the start of the episode, we discussed the prominence of artificial intelligence in modern life. We explained why we need to change the way we- as humans- think, in order to make sure AI is used in the right way. We then spoke about the importance of working with the younger generations in mind.
We also shared insights on:
- The role partnerships will play in the future
- Rethinking the way we make money
- How to get started with making changes
The changes brought about by the digital era are exciting, but also require us to rethink the structures of our businesses. We need to change alongside digital advancements, and stay up-to-date with new developments. To do this, we have to pay more attention to the world around us. We have to commit to change and growth if we want to take our businesses into the digital age.
Guest Bio
Michael Gale is the bestselling author of The Digital Helix, host of the Forbes Insights Futures in Focus podcast, and a Thinkers 360 Top 10 AI Influencer. He is passionate about helping companies take their businesses into the future, and strongly believes the best way to do that is by embracing digital technology.
To find out more about Michael, head to his Linkedin page: https://www.linkedin.com/in/migale
You can also email him directly on: michael@inc.digital
The Digital Helix is available on Amazon and all good bookstores.
Learn More About Your Host:
Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.
Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.