The Aerospace Executive Podcast

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Recruiting 101: This is What Your Company Should be Doing to Become the Employer of Choice in Your Industry

May 5, 2022

When it comes to investing in recruiting A+ talent, most companies talk a big game,  but just don’t do enough to really appeal to those heavy hitters in the job market. Where are they going wrong?

From unexciting job listings to an unwillingness to pay for the best, we’re seeing employers make various mistakes, and as a result, their recruiting efforts keep falling flat.

This is the craziest job market we’ve ever seen, and the best people won’t even consider you as an employer unless you’re doing something really different.

What does it take to become the organization the best people want to work for? In the latest episode in the Million Dollar Career Series, Robert Houghton and I discuss how companies can get the talent they need to scale their business.

"Companies don’t understand that the people they’re recruiting don’t want jobs, they want careers." -Craig Picken

Three Things You’ll Learn In This Episode 

  • Why money isn’t enough to attract the best talent
    What valuable recruiting lessons can we learn from the Navy and Army?
  • The kinds of companies people want to work for
    Why are so many major organizations suffering brain drain and losing their best people?
  • How to hook in the right candidate
    Heavy hitters aren’t actively looking for jobs, they are passive candidates who are relatively happy where they are, so how do we appeal to them?

Learn More About Your Host:

Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.

Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.

Guest Bio-

Robert Houghton is an executive recruiter and the President of MR Fairfax, the #1 recruiter in the Mid-Atlantic region specializing in insurance and financial services. As a well-established former CEO of several successful business enterprises, Robert has a unique understanding of executive recruiting in the commercial insurance sector with specialties in employee benefits, property & casualty insurance and risk management. Robert is the host of the Talent + Trust podcast.

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